Hey there social pros and content creators!

Have you noticed the uptick in video content on LinkedIn? The platform has really ramped up its video features to keep up with the other platforms in the last few months. From a separate video feed to better search visibility, they’re pushing video content hard.

So how can you capitalize on this if you’re active on LinkedIn? In a recent newsletter, they talked about best practices for video content on the platform and I’m going to break it down for you.

So let’s jump into it after a word from this week’s Social Media Journal sponsor:

LinkedIn's video content is experiencing significant growth, offering creators a powerful way to showcase expertise and stand out on the platform. Here's what you need to know about creating effective video content on LinkedIn, based on their recent newsletter.

The most effective LinkedIn videos maintain a careful balance of length and engagement. Videos between 30 seconds and 2 minutes perform best, as they're long enough to deliver value while short enough to maintain viewer attention in a busy feed.

Capturing attention quickly is essential. Strong hooks make viewers stop scrolling and engage with your content. Effective hook strategies include:

Different topics and audiences may respond to different approaches, so experimenting with various video structures can help you discover what works best for your content.

The newsletter highlighted two creators who exemplify effective video strategies:

Harry Lindfors created an 8-second video sharing top LinkedIn growth tips for 2025. What made it effective:

Valerie Chapman produced a video about AI's impact on education and work. Her effective techniques included:

LinkedIn has introduced two significant improvements to the video experience:

Full-screen vertical video is now available on both mobile and desktop platforms, creating a more immersive viewing experience and making it easier for users to discover more content through continuous scrolling.

Enhanced video search visibility means videos now appear more prominently in search results, helping creators reach the right audience based on relevant search terms.

For those looking to improve their video creation skills, LinkedIn offers nano learning courses featuring experts like AJ Eckstein and Roshanda Pratt. These short, digestible videos cover everything from basic setup to advanced content strategies:

LinkedIn plans to release new nano learning courses monthly, with upcoming topics including video content strategy development and content calendar planning.

By understanding these best practices and leveraging LinkedIn's new features, creators can effectively use video to build their presence and engage with professional audiences on the platform.

The battle between Meta and its former employee Sarah Wynn-Williams offers a fascinating glimpse into the power dynamics of Big Tech – and raises serious questions about corporate transparency and free speech in the digital age.

Wynn-Williams, who spent over six years handling government relations for Facebook (now Meta) across multiple continents, just published "Careless People," a tell-all memoir that apparently has her former employer sweating. The book contains allegations of sexual harassment and claims that Facebook misled Congress about its relationship with China – serious stuff that Meta is desperately trying to squash.

Meta won a preliminary arbitration ruling against Wynn-Williams, citing a non-disparagement clause in her severance agreement. The arbitrator ordered her to retract critical comments, stop promoting the book, and essentially disappear as its author. But here's the kicker – publisher Macmillan isn't bound by the ruling and has declared they're "absolutely" continuing to support and promote the book.

What's particularly eyebrow-raising is that the Senate Intelligence Committee's vice chairman, Mark Warner, has taken notice of Wynn-Williams' allegations about Meta's dealings with China. According to her account, Facebook employees discussed potential joint censorship systems with Chinese regulators – a far cry from what the company apparently told Congress in 2018.

The whole affair raises a crucial question: Are non-disparagement clauses in severance agreements being weaponized to silence legitimate whistleblowing about corporate misconduct? If Meta can legally prevent a former insider from sharing potentially important information about how a platform used by billions operates, what hope do we have for meaningful oversight?

Meanwhile, Macmillan's defiance represents a refreshing counterbalance to corporate muscle-flexing. The publisher, known for other controversial titles like Edward Snowden's memoir, seems determined not to let Meta's legal maneuvers dictate what the public gets to read.

As this drama unfolds, we should all be asking ourselves: In the battle between corporate reputation management and the public's right to know, which side are we on?

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